Traffic
Performance Traffic Across Multiple Channels
Publishers in the COVENTRA network reach audiences through a defined set of performance channels, each held to the same quality standard.
Channels
Traffic Channels We Support
Social
Campaigns run across social platforms and communities.
Native
Native placements integrated into publisher content.
Display
Display placements across publisher inventory.
Search
Search-driven traffic aligned with campaign intent.
Push
Push notification traffic from opted-in audiences.
Permission-based / opt-in email traffic only.
Traffic Quality
Quality Traffic. Sustainable Performance.
Traffic quality is monitored across the network from source through to conversion, applying campaign-specific rules along the way.
Traffic Source
Traffic Signals
Quality Monitoring
Campaign Rules
Conversion
Traffic Policy
What We Allow
A clear, published traffic policy keeps expectations consistent for advertisers and publishers.
Allowed
- Social
- Native
- Display
- Search
- Push
- Permission-based Email
Campaign-Dependent
- Incentive traffic — only when specifically approved for a given campaign
Prohibited
- Bots / automated traffic
- Forced clicks
- Fake or duplicate leads
- Cookie stuffing
- Misleading traffic
Internal fraud detection rules, thresholds, and scoring logic are not published, in order to preserve their effectiveness.
Bringing Quality Traffic?
Apply to join COVENTRA and get matched with campaigns suited to your traffic sources.